Thursday, February 12, 2009

Apollo Davenport

I have chosen font #3. This font seems to be advertising for something elegant such as a fancy restaurant or maybe even a more sophisticated type of gentleman’s club judging from the female name as well as the seductive appearance usually associated with typical gentleman clubs‘ signs. The font appears to have a welcoming appearance because it does not give a stern or unorganized look. The appearance has a style that does not look too excitable but does not seem to be too passive as well. The font seems to tell the viewers that it is advertising a sign for a location and not particularly a product or idea. You probably wouldn’t see this type of font on any kind of product that has anything to do with labor or having a serious purpose. This type of font could also be associated with alcohol because the font give a prestigious look which could appeal to the consumer as having a sophisticated taste. The price of a product with this type of font could be expected to be higher in range. The size of the font would also affect its purpose and effectiveness to round up customers or consumers. The color of the font would have a profound effect on its viewers by adding an additional appeal.

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