Becky Cavalier

Words are said to be the most abstract form of communication, words make it possible to carry on an entire conversation with another person through the use of metonymy. It is what society uses to convey certain thoughts and ideas. As important as words are for communicating, it would be difficult to get a particular message across without visual assistance. The font which is applied to a word will automatically give its reader a particular message. For example, Beverly’s logo number four has big, bubbly letters with flower cut outs. Such a font is associated with being young and girly. This text is similar to the clothing line “Hurley”. A comparable font is used by this brand and is extremely popular with girls between the ages of eight and eighteen. It is visually appealing to such an age group largely do to the fact that the font is cute and fun. Advertisers become successful by choosing styles which give consumers certain messages, such as being sweet and girly. Flowers are associated with being a girl and right away girls will be attracted to this brad based on its visual appeal. If text number two had been chosen for a brand which was trying to appeal to teenage girls the font would not have had the same affect as font number four.

Apollo Davenport

I have chosen font #3. This font seems to be advertising for something elegant such as a fancy restaurant or maybe even a more sophisticated type of gentleman’s club judging from the female name as well as the seductive appearance usually associated with typical gentleman clubs‘ signs. The font appears to have a welcoming appearance because it does not give a stern or unorganized look. The appearance has a style that does not look too excitable but does not seem to be too passive as well. The font seems to tell the viewers that it is advertising a sign for a location and not particularly a product or idea. You probably wouldn’t see this type of font on any kind of product that has anything to do with labor or having a serious purpose. This type of font could also be associated with alcohol because the font give a prestigious look which could appeal to the consumer as having a sophisticated taste. The price of a product with this type of font could be expected to be higher in range. The size of the font would also affect its purpose and effectiveness to round up customers or consumers. The color of the font would have a profound effect on its viewers by adding an additional appeal.